The Just Beautiful Pledge is a campaign created by Canadian organization Environmental Defense to promote safe, non-toxic cosmetics in Canada. Now, Cocoon Apothecary, one of the nation’s organic skin care brands has announced that it has signed on to the pledge, one of the first to do so.

The pledge was designed to assist consumers in making informed decisions about the cosmetics and skin care they are buying. It is also a way to promote products that do not contain the Environmental Defense’s Toxic Ten, a list of ingredients that are linked to a variety of health issues.

“As a natural, organic company, we take pride in making sure our products are safe to consumers,” says Jessica Burman, founder of Cocoon Apothecary “It’s great to be partnering up with a like-minded Canadian organization for a cause we feel strongly about.”
Many personal care products on the market today – from deodorants and lotion, to make-up and even baby shampoo – contain chemicals linked to cancer, birth defects, learning disabilities and other harmful health effects, even though safer alternatives are available. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and Cocoon Apothecary is demonstrating that making safer products is not only possible, but is also part of a successful business model.

Cocoon Apothecary was founded in 2004 in Kitchener, Ontario. Burman focuses on transparent corporate practices and educating her customers on reading cosmetic labels and the importance of natural ingredients. All Cocoon Apothecary products are vegan, cruelty-free and contain many certified organic ingredients. Amber glass bottles preserve contents and are easily reusable and recyclable, and corn-based labels and new plastic caps are sourced from overstock that would otherwise be headed for landfill.